OVERVIEW OF WEB SITE DESIGN SERVICES
WEB HOSTING, MAINTENANCE,
AND OTHER WEB ADMINISTRATION
Compass Marketing Group offers professional web hosting with
unlimited e-mail accounts for as low as $16.95
per month. We also offer low cost domain name registration,
renewals and DNS transfers. We will help you set up of your
email accounts and assist you in configuring your email program
to retrieve you email.
WEB SITE ASSESSMENTS
& RECOMMENDATIONS
It is no longer enough to have a web presence. Your web site
design must sell your company and its services in order to spotlight
your business in an ever-increasingly competitive marketplace.
If you have a professional web site design already, you may
want to revisit its effectiveness. Traditionally, website designers
come from programming and graphic arts and not, necessarily,
from a marketing background. Depending upon who designed your
web site and when, it just may be time to update it with a redesign
that more effectively sells your products or services.
Compass Marketing Group will review your
web site design from a marketing standpoint to assess
its message, content, flow of information, navigation, tone,
layout, color schemes, graphics, images, and let you know if
any critical components are missing in order to meet
your clearly-stated objectives.
We will create a current web site map
and a suggested one for optimal flow of information. And, if
you'd like, we will prepare a written summary of our findings,
giving you an objective view of how your web site ties into
your company's marketing and business goals. Then, if necessary,
we make for suggestion improvements. Our report can include
printed pages from your Web site, along with written notes to
support our findings. The finished products becomes a "to
do" list for your Web specialist or Webmaster. Click
here for pricing guidelines.
MARKET RESEARCH
AND PLANNING
Let us investigate your "online
industry." We'll see what your competitors are doing, both
right and wrong. We can help distiguish your company in an overcrowded
marketplace by giving you some new insights into how accomplish
your objectives! We may even kick up a new idea or two on how
you can make more money with your Web site!
This is where Compass Marketing Group
can really help you get the most for your money. By taking into
account your overall marketing objectives, we are able to make
sure you get a return on your Web site investment. We'll take
a look at overall marketing objectives and goals, and figure
out how we're going to increase traffic to your Web site. We
can give you ideas and suggestions to ensure that your Web site
development costs are not wasted. Otherwise, why even bother?
MARKETING DESIGN
At Compass Marketing Group, we have made it our business to
know what visitors want to see, what information they're seeking,
what frustrates them, and what you can do to make sure your
web site doesn't steer them away. We have learned how to effectively
use graphics and color, while not over stimulating the eyes.
And, we aim to make information clear and enticing, while providing
an "at a glance" style we're proud of.
We can handle any aspect of your web
design, either as your primary web designer or, if you already
have a web designer, as marketing consultants. Let
us provide you with guidance and feedback
on the web site project. That way, we will ensure that
your web site delivers the right information in the right way
to your target audience.
WEB
SITE NAVIGATION & STRUCTURE
The great thing about web sites is that they are a much more
flexible avenue for presenting information than the 'good ol'
fashioned' brochure. On a web page, information need not be
forced into a linear format! But it is as important as ever,
if not more so, to make sure that information
flows effectively. That is how web site navigation and structure
come into play.
We believe that everyone has a different
personality style which affects their "surfing" style.
Some visitors want the highlights...others want it all! Either
way, we make sure your visitors get what they came for. We present
information in such a way that a person can get as little, or
as much, information as they desire.
CONTENT, COPYWRITING,
AND EDITING SERVICES
We will quickly get to know your industry
by reviewing existing company marketing and promotional
materials for your company, interviewing key personnel and taking
a look at what your online marketplace is already doing. Then,
our writer custom tailors a message for your audience that distinguishes
your company from the competition.
Your web site content is organized in such a way that your
prospect quickly gets the information they need--as much or
as little as they desire--while simultaneiously giving them
information you want them to have. That way everybody is happy!
TEXT AND CUSTOM GRAPHICS
Web sites are more appealing when text headings are used or
when graphics are used for links. We believe in using
tasteful graphic headings and
link identifiers which complement your Web site and ad
interest. We balance the overall look and feel of your Web site
through the use of graphics.
IMAGE SEARCHES
Whether an exciting, dramatic, and telling photo, or colorful
headings, graphics are importantto a Web site. They affect the
overall impression a visitor gets about your business when they
stop by your web site. We have access to photo and image databases
to find graphics that suits your Web site's
goals. And, we ensure that all graphics placed loading
quickly.
PHOTO & DOCUMENT
SCANNING
Have any great photos or images that you would like to add
to your Web site? If they're digital files, that's great! But,
if you have a good printed photo, we can
scan and upload it to your Web site. And, we always optimize
photos we upload to ensure quick loading time!
After establishing your web presence,
it's important to announce your web site to search engines and
directories. This is the quickest way to be "picked up"
by those search engines that your customers use to find products
and services like yours. When a prospect types a keyword related
to your business into their search line, you want YOUR business
name to come up - high on the list. Compass Marketing Group
will submit your web site for you!
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