It is no longer enough just to have a web site. Your web site must SELL
your company and its services, as well as build credibility and differentiate you in an
ever-increasingly competitive marketplace. You can't afford to trust that job to just
any "designer" because most web designers are not marketing specialists. At
Compass Marketing Group, you'll have an experienced marketing consultant working directly
with you to spotlight your business. We investigate your competition, learn more about
your target market, and help you maximize your web site exposure. It's kind of like having
your own director of marketing!
We'll investigate your
"online industry" and find out what your competitors are doing--both right and
wrong. Then, we can help distiguish you in an overcrowded marketplace by spotlighting
what you do better than the other guys. We may even kick up a new idea or two on how you
can make more money with your web site!
This is where Compass Marketing Group can really help
you get the most for your money. By taking into account your overall marketing objectives,
we are able to make sure you get a return on your Web site investment. We'll take a look
at overall marketing objectives and goals, and figure out how you can continually increase
traffic to your web site, giving you ideas and suggestions to ensure that your web site
development costs are not wasted.
MARKETING DESIGN
Our marketing specialists knows what your visitors want to see, how to display
information they're seeking, what frustrates them, and what you can do to make sure your
web site doesn't steer them away. We have learned how to effectively use graphics and
color, while not over stimulating the eyes. And, we aim to make information clear and
enticing, while providing an "at a glance" style we're
proud of.
INFORMATION ORGANIZATION &
FLOW
The great thing about web sites is that they are a much more flexible avenue
for presenting information than a printed brochure. In a web site, information doesn't
need not to be presented in a linear format! But it is as important as ever--if not more
so--to make sure that information flows effectively. That is how
web site information organization and flow come into play.
We believe that everyone has a different personality
style which affects their "surfing" style. Some visitors want the highlights...others
want it all! Either way, we make sure your visitors get what they came for. We
present information in such a way that a person can get as little, or as much, information
as they desire.
CONTENT DEVELOPMENT & COPY
WRITING/EDITING SERVICES
We will quickly get to know your industry by
reviewing existing company marketing and promotional materials for your company, interviewing
key personnel and taking a look at what your online marketplace is already doing. Then,
our writer custom tailors a message for your audience that distinguishes your company
from the competition.
Your web site content is organized in such a way that your prospect quickly
gets the information they need--as much or as little as they desire--while simultaneiously
giving them information you want them to have. That way everybody is happy!
GRAPHICS WORK
Web sites are more appealing when text headings are used or when graphics
are used for links. We believe in usingtasteful
graphic headings and link identifiers which complement your Web site and ad interest.
We balance the overall look and feel of your Web site through the use of graphics.
IMAGE SEARCHES
Whether an exciting, dramatic, and telling photo or colorful headings, graphics
are important to a web site. They affect the overall impression a visitor gets about your
business when they stop by your web site. We have access to photo and image databases
to find graphics that suits your Web site's goals. Some are
free, some cost additional money...the choice is always yours. And, we ensure that all
graphics placed loading quickly.
PHOTO &
DOCUMENT SCANNING
Have any great photos or images that you would like to add to your Web site?
If they're digital files, that's great! But, if you have a good printed photo,
we can scan and upload it to your Web site. And, we always optimize photos we upload
to ensure quick loading time!
When a prospect types a keyword related to your
business into their search line, you want YOUR business name to come up - high on the
list. Compass Marketing Group will make sure that "meta tag" coding requirements
are met for the search engines on each page. That means meeting the search engines' protocols
for content-related keywords throughout your site. We do this as part of our content development
and page layout process. You can be assured that the search engines will find you and
know where to "put" your site!
Home
Our
Services
Portfolio
Pricing
Marketing
Resources
